ROBOT IS THE FUTURE, has been popping up all over music videos most recently in Common's "Drivin Me Wild" video featuring Lily Allen (which can be seen in a previous blog below). Also seen in videos by Fat Joe, Nas, Lupe Fiasco and Snoop Dogg. The very first RITF item was created in 1997 to represent three sections of the brain: HARD WORK, CREATIVITY and HONOR. Robot isn't just a street brand. If you have any of the limited editions from the early years of RITF, please know that it IS a collector's item. Pick up your very own tee, hoodie or hat at http://www.robotisthefuture.com/. Oh and the website is TIGHT!!!